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HeyDoodle was born out of a mom's initiative to entertain her 2 younglings whilst trying to finish her first (maybe third) cup of coffee in peace. This idea of a silicone canvas that was reusable, yet lightweight enough to be brought everywhere, was simply too genius to be left alone. As her children grew, so did HeyDoodle's range of designs to cater for more engaging learning and creative activities. With architectural experience on hand, StoryStacks was then conceived in an attempt to introduce her children to the art of spatial design. What begun as a small seed of an idea has truly grown beyond all expectations as we doodle our way forward, one silicone mat at a time.